SkŸn by Dr. Moore

100 %
Increase in Liposuction Leads
100 M
Increase in Website Users
10 %
Increase in New Patient Contact Forms

SkŸn by Dr. Moore

Dr. Moore is a board-certified plastic surgeon based in Northern Va. After Dr. Moore completed her surgical residency as Chief Resident in 2012, she went on to lead diverse teams and collaborate with Coalition Forces over 3 deployments as a combat and trauma surgeon, earning a Combat Device while serving with the U.S. Special Forces in Mosul, Iraq in 2017. With over 15 years of experience, she is celebrated by peers and patients alike for her warm, empathetic, and professional approach.

Services Provided

  • SEO
  • Conversion Rate Optimization (CRO)
  • Google Ads Management
  • Creative Asset Development
  • Social Media Ads

Challenges Before
Working with Jives

  • New location, lack of presence compared to competitors 
  • Getting beat out by larger clinics with bigger budgets 
  • High Cost-per-click, without visibility on lead quality
  • Lack of analytics, UTM tracking, and tangible marketing learnings
  • Overall negative low-negative ROAS
  • The website suffered from excessive scripts, leading to slow load times and reduced online visibility, negatively impacting user experience

Our Marketing Plan Of Attack

  • Aligned on company KPIs and goals for the year
  • Redefined conversions and set up accurate tracking for accurate performance reporting
  • Launched refreshed architecture of ads, creatives, and landing pages
  • Ran competitor campaigns to grab prospect patients from other clinics
  • Elevated and maximized quality website traffic (higher intent users)
  • Optimized Website Performance